#WhyArentHashtagsWorkingOnFacebook

The ability to hashtag content was made available by Facebook in June of this year. The thought process was to conform to what most people would say is the most powerful tool on twitter (when used right). This would help Facebook distance itself even further as the biggest social platform in the world. Something, however, just isn’t going the way Facebook intended with the integrated hashtag system. Recent studies have concluded that hashtags in Facebook posts not only make your content less likely to go viral, but it will also decrease the engagement on your content.

Why hasn’t Facebook cracked the code on hashtags? What makes it such a powerful tool on one social platform and such a useless tool on another? I believe a lot of the problem could be due to the idea that people have already engraved in their mind about hashtags and where they…